The effects of website quality on customer satisfaction and loyalty to online travel agencies in Vietnam

The effects of website quality on customer satisfaction and loyalty to online travel agencies in Vietnam

Blog Article

This study aims to examine the effects of six website quality factors, including Information Quality (IQ), Security (SE), Website Functionality (WF), Customer lochby venture pouch Relationship (CR), Responsiveness and Fulfillment (PF), and Visual Appeal (VA) on Customer Satisfaction (CS) and Loyalty (LI) through the mediation of Customer Satisfaction.Quantitative approach was applied in this study.Specifically, questionnaires were sent to 300 respondents in Ho Chi Minh City, Vietnam.The findings showed that there were relationships among website quality dimensions, Customer Satisfaction and read more Loyalty.Particularly, direct and indirect effects of website quality factors on Customer Loyalty were found through the mediation of Customer Satisfaction.

Considering the findings, recommendations were proposed to develop OTA website quality in Vietnam.To be more specific, we make some suggestions related to gaining Customer Satisfaction and long-term loyalty from website quality dimensions.